SEO or search engine optimisation is all about optimising a page and making it easier for the search engine to recognise and appropriately position the page. UX or user experience is all about providing every page visitor with good content and an excellent overall experience. SEO is about making things simpler for the machine, while UX focuses on making things simpler for human readers. — IDEAS IN BRIEF

The decision of whether to make your mobile application native or web-based must be weighed against some important considerations. — So you’ve decided to create a mobile application. Whether it is an extension of an existing digital offering (like a website) or a killer stand-alone app, there is a fundamental decision that needs to be made right away that will play a crucial role in the long-term success of the…

“Holistic design” sounds like a new flashy trend that’s used here and there without a real meaning behind it. However, the term was present long before UX design was born. Some say it was on the scene before the product design became a thing in the 1920s. Nowadays, when we started using “product design” for digital products and “industrial design” for furniture, gear, and other hardware things, “holistic design” makes a comeback to UX design. Or has it never gone?

Wherein a broken coffee grinder provides lessons in empathy. — Making a pot of coffee is one of my favorite morning rituals. After assembling my AeroPress, I set the kettle on and push the start button on my trusty Cuisinart burr grinder. …

In crafting customer experiences, the perception of convenience is as important as the actual benefits of saved time and effort. — Technology and innovative design have made many products and services more predictableand efficient, the two lower levels of Different’s 7 Essentials of Customer Experience. Convenience, the next essential of customer experience, is a critical factor in determining how customers make decisions about what to buy, what services to use, where…

Why some notifications are more annoying than useful? And much more importantly, how to design them the other way around? This article will guide you through the simple steps to take when designing notifications to increase retention rate and users’ satisfaction. — IDEAS IN BRIEF As part of UX, notifications are key to leading the user to a better interaction with the product. Therefore, notification strategy should have a central role in UX design.

Micro-interactions provide feedback to the user by letting them know the status of an interaction, like a loading bar. Helping users see direct, real-time results of their interactions enhance the sense of direct manipulation to which users respond favorably — when they press a button, they immediately know action has been triggered, giving a sense of control. — If you’re reading this from your laptop or mobile device, then you would have come into contact with multiple micro-interactions in order to get to this point. Likely, you didn’t notice everyone — and that’s the point. Micro-interactions are designed to be subtle yet engaging with the power to create…

What UX specialists should focus on to succeed? Without a doubt, mastering UX design is a never-ending process. However, even UX experts can overlook the foundation when caught up by their work. In this article, Ward Andrews highlights the core areas that UX teams should zero in on. — IDEAS IN BRIEF There are 12 core competencies that a UX design team should master. These skills differentiate human designers from any existing robot.

With the pandemic, UX research specialists were forced to shift to online mode like many other fields. However, carrying out remote interviews resulted more challenging than expected. In this article, you will discover some of the major issues that a UX researcher faces nowadays and how to make the most out of the new remote reality. — IDEAS IN BRIEF In the past year, UX researchers encountered numerous challenges because of the new shift to remote work.