Finding a balance between UX and SEO

SEO or search engine optimisation is all about optimising a page and making it easier for the search engine to recognise and appropriately position the page. UX or user experience is all about providing every page visitor with good content and an excellent overall experience. SEO is about making things simpler for the machine, while UX focuses on making things simpler for human readers.

  • SEO and UX design might look like contrasting fields. However, it’s crucial to find the right balance between the two to stand out.
  • SEO attracts people to the website and helps branding. UX focuses on end-users’ interaction with the brand and aims at retaining them.
  • Some tips include moderating the content length, investing in keywords research, optimizing websites for mobile devices, paying attention to page speed and site navigation.

What is SEO and why does it matter?

  • SEO is critical when it comes to building traffic, especially organic traffic.
  • SEO is indispensable for branding
  • Most people trust the sites that appear listed on the first page of search results. So, with an optimised site, you make your site more credible.
  • With solid SEO strategies for your site, without paying for ad listings, you would be able to get your site listed above your competition, to capture the audience’s attention. Organic traffic, in turn, is a way to build a sustainable business.

What is UX and why does it matter?

  • UX helps your website or business stand out in a competitive environment.
  • Good user experience can drastically improve the conversion rates on any site.
  • User experience has the most substantial influence on user retention. To help you maintain a loyal audience group, your website must offer a personalised experience for each user.

How to balance SEO and UX

1. Focus on the content — how much to present and how to present

2. Thorough keyword research

3. Loading times matter for both SEO and UX

4. Focus on how users navigate across various sections

5. Mobile optimised content ranks better and offers a better experience

What’s good for SEO is (often) good for UX

SEO and improved accessibility

  • it provides a text alternative for search engines (good for SEO)
  • it is used by screen readers in place of an image, allowing the image to become ‘accessible’ to the users with screen readers (good for accessibility)
  • in case of image not loading, it allows for descriptive text to be shown in place of an image (good for UX)

Parting thoughts

Sources

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