The Nine Principles of UX Design Psychology: Can You Predict the Behavior of Your Users?

You design not a product, you design interaction with the user — the psychology for UX design

The Principle of Least Effort

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What can you do as a UX designer to address this principle?

  1. When you have to explain something to your users, for instance, when onboarding them, instead of telling about it in the text, show your users an example. The greatest example of such a web design psychology practice is the onboarding process of Grammarly. Instead of looking at endless guidelines about how to use Grammarly or learning to go around the system by oneself, the user opens a demo document and learns about how to use the system on a real-life example.

The Principle of Perpetual Habit

What can you do as a UX designer to address this principle?

The Principle of Socialization

What can you do as a UX designer to address this principle?

  1. You absolutely must implement buttons for social media. Here, users can access your accounts on different social media platforms. This is beneficial for both you and your users. You increase social engagement, and your users get a convenient for them way to contact you.

The Principle of Emotional Contagion

What can you do as a UX designer to address this principle?

The Principle of Identity

What can you do as a UX designer to address this principle?

The Principle of Beauty

What can you do as a UX designer to address this principle?

  1. Create a design system, and follow it closely. Do not mix fonts, colors, button styles, navigation elements, icons — stick to the style guide. For instance, this is how the design system for the previous version of our website looked like:
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The Magical Number Seven, Plus or Minus Two

What can you do as a UX designer to address this principle?

The Psychology of Mistakes

What can you do as a UX designer to address this principle?

Focus, Attention, and Concentration

What can you do as a UX designer to address this principle?

To Wrap Up

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